Why NOW is the Best Time to Invest in a Gym Membership

The holiday season is now in full swing … which makes now a great time to invest in a gym membership. Wait … what?

Regardless of the time of year, I’d advocate that the best time of the year to start getting into shape is now. Though it may seem counterintuitive, there are actually a lot of great reasons to get started on an exercise routine now. So, why is holiday season a great time to find your perfect gym?

  • Save money before the New Year rush. It’s all about supply and demand: in January, everyone wants to get into the best shape of their life (fact: for most people, this enthusiasm lasts 6-10 weeks). Join now, and you could get a great discount on the normal rates – at my gym, they are currently running a personal training special about 25% off of the normal rate (and you know that will disappear come late December).
  • Avoid holiday weight gain. Family get-togethers. Company parties. Cookie exchanges. There are sweets and drinks everywhere. Don’t feel guilty if you indulge in moderation – a workout can help you combat the extra holiday calories.
  • Maintain your sanity. The holiday season is full of stress: family, parties, extra spending … they can take a toll on your mental health. As little as 20 minutes of exercise a day can help reduce stress (and those endorphins feel pretty good, too).
  • Get into your routine before the newbies take over in January. Afraid to be that person with the confused look on your face come January? Get started now. You’ll have the time to get comfortable with the equipment and figure out the time that works best for your schedule – and the busy times in the day to avoid.

Looking for a great holiday gift that keeps on giving? Share the gift of wellness as a gift (note: men, unless you know your lady is actively looking for a new gym, you may want to pick something else. Just watching out for you …) There are so many reasons to start taking care of your health and fitness now – why wait for tomorrow what you can start today?