Why NOW is the Best Time to Invest in a Gym Membership

The holiday season is now in full swing … which makes now a great time to invest in a gym membership. Wait … what?

Regardless of the time of year, I’d advocate that the best time of the year to start getting into shape is now. Though it may seem counterintuitive, there are actually a lot of great reasons to get started on an exercise routine now. So, why is holiday season a great time to find your perfect gym?

  • Save money before the New Year rush. It’s all about supply and demand: in January, everyone wants to get into the best shape of their life (fact: for most people, this enthusiasm lasts 6-10 weeks). Join now, and you could get a great discount on the normal rates – at my gym, they are currently running a personal training special about 25% off of the normal rate (and you know that will disappear come late December).
  • Avoid holiday weight gain. Family get-togethers. Company parties. Cookie exchanges. There are sweets and drinks everywhere. Don’t feel guilty if you indulge in moderation – a workout can help you combat the extra holiday calories.
  • Maintain your sanity. The holiday season is full of stress: family, parties, extra spending … they can take a toll on your mental health. As little as 20 minutes of exercise a day can help reduce stress (and those endorphins feel pretty good, too).
  • Get into your routine before the newbies take over in January. Afraid to be that person with the confused look on your face come January? Get started now. You’ll have the time to get comfortable with the equipment and figure out the time that works best for your schedule – and the busy times in the day to avoid.

Looking for a great holiday gift that keeps on giving? Share the gift of wellness as a gift (note: men, unless you know your lady is actively looking for a new gym, you may want to pick something else. Just watching out for you …) There are so many reasons to start taking care of your health and fitness now – why wait for tomorrow what you can start today?

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11 thoughts on “Why NOW is the Best Time to Invest in a Gym Membership

  1. I absolutely hate January at the gym. I wouldn’t even mind if it was that busy because people were committed and were changing their lives forever. Unfortunately for most I know it’s going to be very short lived and they are just getting in my way! If it were that crazy all year long, nothing would make me happier!

    • I’ve already started dreading January (seriously, I start asking “Is it March yet?” somewhere around January 7). At least as an instructor it’s great for my class numbers … but it makes me crazy when I’m fighting for a machine, bench, weights, sanity…

      • Has it been getting later in the year for you the last couple years too? It used to be it would be clearing out in February, then it was March. Last year it didn’t seem to slow back down until April/May.

      • Yes! I wish I could look at it positively, as that people are taking care of their bodies…but so much of me really wants the clueless to get out of the way of those with a plan.

      • LOL I’m totally with you! It’s like a devil and angel thing with me. Part of me gets frustrated and says get out of my way and the other part is all oh that’s great people are taking care of themselves!

  2. there are good and bad parts to the Jan onslaught. group classes are full and you feel real pro knowing how to set up your own stationary bike. finding your fav bike prob won’t happen.
    point: good luck finding the dumbbells and weight plates in their correct places. young men will carve out a kingdom for themselves amongst the curls and the bench presses.
    counterpoint: lots of fun videos will get posted online about people curling in the squat rack, doing 1 inch leg presses and using machines in totally brand new ways

  3. Pingback: Why NOW is the Best Time to Invest in a Gym Membership | voxifit | The Voice of Fitness

    • That’s a pretty great deal! Seriously, you can save a LOT of money if you beat the rush by even a few weeks. And get a hang of things so you look like a pro when the new folks start flocking in January!

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